Big Game Auto Commercials Inspire Immediate Consumer Engagement On Cars.com
“Our site analytics show that not all eyes are on the football game at all times. Millions of consumers are using a second screen like a phone or tablet to visit
Who took home the trophy in the end? On the auto front, it wasn’t the green or blue team, but the Red Stinger featured in the Kia spot. Within eight minutes of its airing, visits to the advertised model’s page on
As people tuned in all across the country, some of the top vehicles that caught consumers’ eyes in major cities based on
New York : Jeep WranglerLos Angeles : Jeep WranglerChicago : Jeep WranglerPhiladelphia : Jeep WranglerDallas : Ford F-150San Francisco : Jeep WranglerWashington, D.C. : Jeep WranglerHouston : Ford F-150Boston : Jeep WranglerAtlanta : Jeep Wrangler
“This year’s game saw the fewest number of car manufacturers advertising since before 2010. Despite this,
Mobile visits continue to grow in popularity throughout Game Day, with 71 percent of visits coming from a mobile device during the game, up from 67 percent before the game started.
Data was collected in real-time by comparing
Data Source:
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View original content with multimedia:http://www.prnewswire.com/news-releases/big-game-auto-commercials-inspire-immediate-consumer-engagement-on-carscom-300593281.html[6]
SOURCE
References
- ^ Cars.com (www.cars.com)
- ^ DealerRater (www.dealerrater.com)
- ^ Auto.com (www.auto.com)
- ^ PickupTrucks.com (www.pickuptrucks.com)
- ^ NewCars.com (www.newcars.com)
- ^ http://www.prnewswire.com/news-releases/big-game-auto-commercials-inspire-immediate-consumer-engagement-on-carscom-300593281.html (www.prnewswire.com)
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